12-Year-Old Lands Record Deal with George Floyd Tribute 'I JUST WANNA LIVE,' With Proceeds Going To the NAACP

'I just wanna live. God, protect me.'

June 19, 2020

"I'm a young black man, doin' all that I can to stand," 12-year-old Keedron Bryant belts out in a video shared on Instagram at the end of May, as the country was fully immersed in the aftermath of the death of George Floyd in Minneapolis, another unarmed Black man killed at the hands of police.

At the time, NBA all-star Lebron James reposted the clip saying, "I LOVE YOU KID! I LOVE US!" Singer Janet Jackson, rapper Nas, and actress Eva Longoria also shared the video on their social accounts, and former president Barack Obama even mentioned Keedron's song in his on and offline discussions about systemic racism.

As a fitting celebration of Juneteenth, only two weeks after Keedron's video went viral racking up millions of views, the young Gospel singer has officially signed a deal with Warner Records for the song's official release.

Warner will be donating 100% of the single’s net profits to the NAACP, and Amazon Music will also donate $1 to the organization for every stream of the song through 12AM ET / 9PM PT Friday, up to $50,000.

“I JUST WANNA LIVE” was written by Keedron's mother, Johnetta Bryant, and produced by Dem Jointz of Rihanna, Brandy, and Anderson .Paak fame.

Keedron was born in southern Italy to minister parents and began singing at just 5-years-old, quickly developing a passion for Gospel music. He first turned heads on season four of NBC's kid's talent show, Little Big Shots, hosted by Melissa McCarthy.

"My people don't want no trouble; we've had enough struggle. I just wanna live.”

You can stream "I JUST WANNA LIVE" right here.

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